I do know many firms and professionals who’ve mailing lists.
There are lists of all sizes, however all of them had been created with one major purpose (amongst others): to promote their merchandise and/or providers.
If in case you have a mailing record, however can’t promote something, why Clickfunnels pricing would you create and handle it?
What could be the rationale you’ll pay for e-mail advertising and marketing software program, a plugin for capturing leads, waste time sending content material or pay somebody to do all this?
It doesn’t matter in case you have an organization or work as a freelancer, in case you are a graphic designer or have to handle the advertising and marketing of a small NGO, in case you don’t promote by e-mail, you may be losing time.
And as I do know you don’t wish to waste time, I’ll present you a straightforward method to promote by e-mail. And it doesn’t matter in case you have an autoresponder, a half-dead record or an energetic record to which you’re sending content material recurrently.
This method will work in all conditions. Clearly, it’s going to work higher for some than for others, however you need to begin someplace.
What’s PAS and the way does this e-mail marketing campaign work?
Let’s begin by making one thing clear: Many consultants love utilizing acronyms. And copywriters are not any exception.
So, as you may suppose, PAS refers to three emails which are utilized in a technique for producing gross sales, by way of a really outdated method. Actually, this system has been used for a few years (It Doesn’t imply that it doesn’t work).
Let’s see what every letter means:
- (P)roblem: A giant drawback that hurts, ideally very, very a lot. That’s, we are going to clarify this drawback, utilizing the very best language to point out how vital it’s, explaining its penalties and demonstrating to subscribers that they actually have a really huge drawback.
- (A)gitate: All of us have issues in life, however some are extra pressing than others and aren’t simply solved. By “agitating” the issue, we are going to flip this drawback into one thing crucial, demonstrating all potential risks or penalties, if it’s not solved rapidly.
- (S)olution: The answer (for this huge) drawback, clearly might be your services or products. Or it could possibly be a product created by an affiliate you are attempting to advertise.
There are three totally different however linked emails that work as a TV mini-series. I’ll clarify what which means later.
It is usually a system for writing gross sales pages, distinctive emails and different advertising and marketing methods. But when we get into these particulars, this text might be too lengthy.
So, I’m going to deal with this submit on explaining how you should use PAS to promote your product with solely three emails, utilizing P, A, S.
Let’s get began.